Branding By Sochi believes that Russian human rights abuses will tarnish the Olympic brand, and that of its sponsors. The ‘hateful’ new anti-LGBT laws are incompatible with the Olympic promise, and the adulation the Games brings the host. If these laws stand, the IOC must clearly denounce these laws or face a blanket boycott, including it’s sponsors. Read about the crisis. Use our resource. Empower yourself to stand up for human rights!
SIGN OUR PETITION. BOYCOTT RUSSIAN PRODUCTS. DEMAND VISA DENIAL FOR RUSSIAN OFFICIALS. LOBBY IOC. PREASURE WESTERN POLITICIANS. GET SPONSORS TO LEVERAGE INFLUENCE. ENGAGE ALLIES. SHARE!